Have you ever attended a social media event? Originally formed as part of the Twitter community and known as as “Tweet-Ups” (a play on meet-up, get it?), social media events have evolved to include users of all social media channels in what are often referred to as “Socials”. This week, Delaware North at Yosemite hosted Yosemite National Park’s first “Yosemite Social”. By invitation, social media influencers and social media representatives of park partners gathered in Yosemite Valley February 1 – 3, 2015 to talk about Yosemite in winter. The original event itinerary centered around winter sports at Badger Pass Ski Area – California’s original ski resort and one of only two located in a national park. Unfortunately, Mother Nature has chosen to withhold snow from the Sierra Nevada this winter and Badger Pass has closed temporarily due to lack of it. So what to do in the Yosemite winter without snow? Yosemite Social learned about activities such as hiking, biking, and ice skating in a snow-free Yosemite winter. Social media users on Facebook, Twitter and Instagram can check out the experience by searching for the #YosemiteSocial hashtag on each channel.
In addition to activities, Yosemite Social was hosted at Yosemite Lodge at the Falls with a welcome dinner at The Mountain Room. After dinner entertainment consisted of a Starry Skies Over Yosemite Program, led by Delaware North at Yosemite interpretive guide Cory. Taking Yosemite Social on a cosmic tour of the universe, Cory shared his extensive knowledge of astronomy on a walking tour under the dark night sky of Leidig Meadow. The next day, Yosemite Social took a Bike-to-Hike Tour with Yosemite Mountaineering School Guide Allissa. Using the cruisers from the bike rental operation at Yosemite Lodge at the Falls is an easy way to explore Yosemite Valley with occasional stops for short hikes and iconic vistas. Yosemite Social stopped mid-tour for lunch with freshly-made sandwiches at Degnan’s Deli in Yosemite Village and a meet & greet with Yosemite National Park Service staff. With grand views of Half Dome and Yosemite Falls as a backdrop, Ranger Paul provided insight into the methods and goals of social media for the National Park Service in Yosemite.
Though Curry Village operates seasonally and is often closed during the winter months, Yosemite Social had a special pizza party dinner in the Curry Village Dining Pavilion featuring Pizza Deck pies – a tradition for summer visitors. Along with local beers and a green salad, dinner provided an opportunity to learn about operations at Curry Village – originally established in 1899 by the Curry family – from General Manager Dan Cornforth and Guest Recreation Manager Sean Costello. A short walk from the pavilion provided a winter evening’s activity: ice skating at Curry Village Ice Rink. Not only are rental skates available to circle the ice under Half Dome and Glacier Point during the day, take a break to gather around the fire pit during evening skate sessions with a S’mores Kit for dessert. Ice rink staff will even loan you long-handled forks for marshmallow toasting.
On the last day of the event Yosemite Social joined The Ahwahnee‘s General Manager, Brett Archer, for breakfast in the Ahwahnee Dining Room. Since Chefs’ Holidays at The Ahwahnee was still in full swing for its last sessions, Yosemite Social also participated in an exclusive Ahwahnee Kitchen Tour for a close up look at baked bread, desserts and the hardworking kitchen staff in this historic hotel. Many architectural elements are original to the hotel opening in 1927, including giant Hobart stand mixers haven’t been available in decades. Each winter in January and February, Chefs’ Holidays hosts famous chefs from around the country for cooking demonstrations, historic kitchen tours and a gala dinner in the Ahwahnee Dining Room.
Sincere thanks goes to the participants of the first ever Yosemite Social: Annie from NatureBridge, Amber and Noel from Yosemite/Mariposa County Tourism Bureau, Trevor from Tenaya Lodge at Yosemite, Annie from Outdoorsy Mama, Kim from Yosemite Sierra Visitors Bureau and travel photographer Zach Glassman. Would you like to attend a Yosemite Social? Look for future event announcements on Facebook, Twitter and Instagram.